“Content Marketing is a commitment, not a campaign.” – Jon Buscall
“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” – Amrita Sahasrabudhe
“Ignoring online marketing is like opening a business but not telling anyone.” – Anonymous
“Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” – Robert Rose
“Google will know that you are hungry for sushi before you do.” – Ben Kunz
“Clients don’t care about the labor pains; they want to see the baby.” – Tim Williams
“Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.” – Laura Fitton
“A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools. – Douglas Adams
“A company that builds a loyal social following has a built-in army to promote their content, day in and day out. That content will get shared, get links, send social signals…all of which can’t be a bad thing. –Will Reynolds
“Always seek for link opportunities and suitable linking targets; because once you’ve reached the top, your competitors will never stop in trying to outrank you – make this part of your campaign’s daily tasks. –Jason Acidre
“Content builds relationships. Relationship are built on trust. Trust drives revenue.”
“Create content that reaches your audience’s audience.” – @MarketingProfs
“These days, people want to learn before they buy, be educated instead of pitched.” – Brian Clark
“The only way to win at content marketing is for the reader to say ‘This was written specifically for me.’” – Jamie Turner
“People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.” – Brian Halligan
“You have to stand apart by offering high quality, relevant experiences to audiences that you truly understand.” – Adam Audette
“There are three objectives for content marketing: reach engagement conversion. Define key metrics for each.” – Michael Brenner
“SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.” – Duane Forrester
“In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web.” – Rand Fishkin
“Without actionable data and clear metrics driven strategy, the marketing organization is being paid to guess.” – Team Position2
“A brand is no longer what we tell the consumer it is—it’s what consumers tell each other it is.” – Scott Cook
“Data beats opinions.” – Anonymous
“Testing is the biggest no-brainer, and the killer of most stupid ideas.” – Avinash Kaushik
