Everything you need to know from the Google I/O Event keynotes

Google I/O kicked off on Thursday and we were shown a number of interesting product announcements.Google is so predictable, in fact I was talking to one of my friends who is a “FanDroid” (that’s what we call “Fans of Android” just to be clear) that I would name almost every item that will be announced in the event and I was spot on (just missed one though – Google Cardboard, VR) 1. Android Read More …

What is mobile app marketing and How to do mobile app marketing?

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A simple steps to do Mobile App Marketing! What is mobile app marketing? and How to do mobile app marketing? Developing  an app is difficult, but marketing of an app is even more  difficult.  It requires a multi-faceted approach that needs to be  coordinated and  consistently evaluated. Publishing an app and expecting  it to become a  hit without a well-defined marketing strategy is a poor  decision.Your  app monetization has to be so effective Read More …

Google is going to add buy buttons to search results on mobile coming this july

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Google’s getting ready to face Amazon and eBay, according to The Wall Street Journal, and will be adding buy buttons directly to its search results. You’ll see those buttons accompanying sponsored results under a “Shop on Google” heading — they won’t be used for non-sponsored links returned by the algorithm — when you search for products on mobile devices. Upon clicking one, a separate product page will load where you can pick sizes, colors Read More …