Google launched Google Analytics 360 Suite

Source : marketingland

The Google Analytics 360 Suite will combine Google Analytics Premium (now called Google Analytics 360) and Adometry (which it acquired in 2014 and which is now called Attribution 360), with an enterprise-class version of Google’s Tag Manger and three new products (Audience Center 360, Data Studio 360 and Optimize 360) into a single solution for marketers. The suite, designed for enterprise-level companies, consists of six products that can be used together or on their own and integrates Read More …

Importance of web Analytics for your website

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Why web analytics is important for your website?  Whether your website is a shop front, or an informational site, or a mixture of both, Google  analytics is necessary to determine whether you’re hitting your goals. Moreover, web analytics can be used for future growth of your online marketing strategy, so you can ensure a continuous progress of the user experience on your website. Did you know you can track visitors coming to Read More …