Month: June 2017

A Google Analytics Project Manager has confirmed the new Google Analytics home screen is now available to 50% of all users.

Google was first spotted testing the new home screen design earlier this year. Unlike some other Google tests that come and go, it appears this change is here to stay.

The new home screen has been designed to give users instant access to more of the data they care about. This includes data such as:

• Traffic over a selected time period
• Active users right now
• Top active pages
• Revenue over a period of time
• Conversion rate over a period of time
• Sessions over a period of time

There also appears to be a section dedicated to answering the question: “how do you acquire users?” Data within this section includes Traffic Channel, Source/Medium, and Referrals.

Check out What A Google Analytics Project Manager said in the tweet!

The new @googleanalytics Home is now available to 50% of Google Analytics users, selected randomly. pic.twitter.com/K3Y9uyTD3w

— Ajay Nainani (@ajayn23) June 15, 2017

 

 

If you don’t yet have access to the new Google Analytics home screen, you can see a preview of it in the screenshot below.

When will more users receive access to the new home screen? It’s hard to say at this point, as those being upgraded to the new home screen are being selected at random.

Source: searchenginejournal

Internet usage is only increasing as well as the gap between the number of unfilled analytics position and the number of data literate individuals out there. Qualified analysts aren’t easy to come by so I encourage anyone curious enough about the digital analytics field to learn more about it and maybe even pursue it if it’s something that sparks your interests.

“Web Analytics” companies like WebTrends, Omniture (now Adobe), Google Analytics etc. also started including data from other online channels and transformed from Web Analytics tools to Digital Analytics tools.

Another thing that I may add is that more and more things are being connected to the internet (IoT) which provides organizations with an even greater need for digital data analysis if they want to understand how things are being used and how consumers are behaving.

There’s an estimation that only 3% out of the 100% of Internet-generated data (big data) can be considered valuable for businesses. However, only .05% of that 3%  of data is being analyzed in hopes of generating guided insights for the business. That leaves about 99.95% of useful digital data not being utilized to find new opportunities or to add additional value to the business.

Digital analytic has a great future scope as a career option. As digital marketing is the booming industry today, so qualified professionals are much needed in the market today.

 

Along with Search engine optimization, digital analytic plays an important role, as it is very important to understand if your work is going in the right direction or not.

Apart from companies, there are institutes as well where the look can look for a job option.

I predict that this field is only likely to grow and it won’t just end at web/digital analytics.

 

While all other industries are struggling with a growth rate of 5 to 10 %, digital media industry is booming high with 40% growth rate. But the most remarkable point is that this growth rate is not going to be stagnant in the coming years. Digital Marketing skills in demand – Since marketing is the most important function for any business. New era of marketing is evolving i.e digital era of marketing. Growth of digital world has changed the media consumption. Old traditional marketing methods are not enough to reach targeted customers. That’s a good place to be in. If you learn digital marketing it will help you to accelerate your career growth.

Digital Marketing Job Opportunities;

1. Digital Marketing Manager – The salary package of digital marketing experts ranges from 15 to 20 lacs per annum. Depending upon the experience, it can go as high as 40 lacs.
2. Social Media Marketing Expert –

3. Content Marketing Manager – content marketing managers can earn between 10 to 15 lacs per annum. The experience required for this post is minimum 3 years to 5 years.
4. Search Engine Marketer/ Specialist –Experience required: There is no specific range when it comes to experience for search marketing expert. It ranges from company to company. In small companies, the companies can hire freshers but some established companies would be needing experts with several years of experience.

Depending upon your skills & experience in digital marketing there is no limit of earning in this field only if you know exactly, how to market online.

Source : Quora Digital Marketing Group!