Difference between Web Analytics and Digital Analytics

Internet usage is only increasing as well as the gap between the number of unfilled analytics position and the number of data literate individuals out there. Qualified analysts aren’t easy to come by so I encourage anyone curious enough about the digital analytics field to learn more about it and maybe even pursue it if it’s something that sparks your interests. “Web Analytics” companies like WebTrends, Omniture (now Adobe), Google Analytics etc. Read More …

How is the digital marketing industry in India in the present and future?

While all other industries are struggling with a growth rate of 5 to 10 %, digital media industry is booming high with 40% growth rate. But the most remarkable point is that this growth rate is not going to be stagnant in the coming years. Digital Marketing skills in demand – Since marketing is the most important function for any business. New era of marketing is evolving i.e digital era of marketing. Read More …