Social Media Marketing Trends in 2024
Social Media Marketing Trends in 2024
Expert Digital Marketing Consultant – Hyderabad India
Social Media Marketing Trends in 2024
“Companies need to leverage a systematic approach to strengthen the resilience of their current business models to ensure their ongoing operation during COVID-19.”
Organizations are now scrambling to alleviate the impact of the global health crisis by considering how it will affect supply chain access, product launches, employee wellbeing, and of course, business continuity.
To say that 2020 is a unique time for digital marketers around the world is actually an understatement. There is no playbook for a health crisis such as the COVID-19 pandemic.
Google Marketing has shared Five Principles that guided their digital campaign in the wake of COVID-19:
PRINCIPLE 1: Context is always the key.
Organizations need to understand the local impact that a global pandemic has on its stakeholders. In other words, local context is the key to help the firm be more empathetic to the needs of its employees, along with the company’s other internal and external stakeholders.
This is especially crucial to MNCs and TNCs when there is a global mandate to evaluate and carry decisions based on the directives from the head office. Organizations like these need to trust that their country subsidiaries can make the best decision based on the needs of their local market. As such, general mandates are relayed from the head office, but the final decisions will be up to the local management team.
ASK YOURSELF: Is this campaign right, given the current context in a local market?
PRINCIPLE 2: Constant reassessment.
In cases such as a global health crisis, it is inevitable to experience rapid changes in market dynamics. Thus, constant reassessment of campaigns, creative collaterals, and even marketing guidelines is needed to keep up with the change.
Remember that decisions made two weeks ago are not necessarily appropriate today. Organizations must always be on the lookout to reassess every possible marketing aspect of their brand from paid and owned channels, such as video ads and even automated email messages.
ASK YOURSELF: Though we greenlit this campaign last month/last week/yesterday, is it still right for the context and moment?
PRINCIPLE 3: Consider creative considerations.
In line with the reassessment of marketing campaigns, all creative campaign elements of the brand must also be in constant scrutiny at this point. Organizations need to carefully evaluate their messaging – from the tone, visual imagery, copy, keywords, and media placements.
For instance, slapstick humor in marketing campaigns is not appropriate amidst the health crisis. Simple marketing decisions such as canceling the brand’s annual April Fools ad should be made ahead of time.
ASK YOURSELF: Are all of the creative elements — tone, copy, visuals, keywords, placements — appropriate and relevant to this new reality?
PRINCIPLE 4: Change priorities amidst uncertainties.
The management team has a responsibility to take the helm and navigate the organization in times of uncertainty. This is why they need to make the executive decision to evaluate their media budget and shift priorities towards the things that their consumers need during this time.
Organizations today need to have a mandate to be helpful in any way they can. Whether it’s for their employees or consumers, brands need to shift their digital marketing tools & priorities towards particular advocacy that will help improve the lives of their consumers while they are staying at home under quarantine.
ASK YOURSELF: What are the most relevant brands, products, or campaigns our media can support right now, and do we need to shift budgets?
PRINCIPLE 5: Contribute and help at every opportunity.
Now more than ever, it is essential for members of the organization to come together and help one another. Organizations must think of creative and innovative ways to help their consumers, partners, and other stakeholders. Take a look at the brand’s digital assets and think of possible opportunities on how the brand can support advocacies, donate, or even amplify information dissemination.
ASK YOURSELF: What ways can our brand — and even our owned media channels — be helpful to people and businesses in this moment of need?
Guided by these principles, here are five ways to create a responsible digital marketing campaign in the wake of COVID-19:
TIP 1: Adjust marketing campaigns and reassess scheduled content timelines.
The first step that an organization needs to accomplish is to audit the digital content that is currently in the pipeline for the next few months by:
· Deciding what should be immediately put on hold.
Major brand launch campaigns need to be pushed back. This does not mean that the campaign should be canceled entirely just because several campaign elements are not appropriate in times of crisis. The campaign can resume once the outbreak subsides.
· Consider which campaigns to prioritize or pivot.
Be strategic in mapping out your organization’s digital marketing campaign in times of uncertainty brought by COVID-19. As such, consider moving some things up in the pipeline for the interim or look for some ways to help pivot messaging that can help in disseminating the health crisis response plan.
TIP 2: Carefully evaluate the brand’s imagery and language.
Visual communication is a powerful tool, especially in times of uncertainty. Be mindful of the brand’s message by:
· Avoiding visuals of crowds that do not promote social distancing.
This includes images of people working and huddled together in the office or social gathering of families out of their homes.
· Rephrase marketing messages that connote close interactions.
Even figurative languages such as “get in touch” or “work hand-in-hand” may be deemed inappropriate, and it can be deeply scrutinized by consumers.
TIP 3: Don’t capitalize on the crisis.
In any kind of tragedy or crisis, it’s important to remember that organizations should not profit from the market’s anxieties and fear. Here’s how you can do it right:
· Keep stakeholders informed.
Brands need to actively communicate with their stakeholders in times of crisis. Relay proactive measures and inform consumers about the organization’s COVID-19 response plan as promptly as possible.
Source : https://www.business2community.com/
Writing a killer Instagram account bio might seem your professional objective or an honest attitude if it’s your personal account, but it actually requires a lot of thought to write a Killer Instagram Bio Really!
And if you’re using Instagram for your online business, it’s REALLY important as it could be the first impression to be a Killer one!
Here are the Top 5 most important parts of an Instagram account Bio which really matters:
Your name: The first step to creating Killer Instagram bios is making sure that your name is, in fact, your name! (By this, we mean the “name” field in your profile, not your Instagram username).
MAKE IT SHORT with Your Skills:
A good Instagram bio accurately explains what your business is and what you do. So if you want to stand out for a particular skill, profession, hobby, or interest, you should include these details in your Instagram bio as well!
Tell People what you do:
Most people make the mistake of trying to tell people who they are. Meaning instead of saying, “Nutrition Consultant” say something like, “I help people in giving them nutrition tips to change their lifestyle” When you tell people who you are, you’re gambling on whether or not they actually know what that means. Instead, tell people what you do and how you can help them.
Emojis:
Don’t forget the funny and colorful emojis on your keypad! Adding emojis to your profile helps your bio look more artistically pleasing and helps highlight what you’re all about.
Call to Action. Be sure to have a call-to-action in your bio (i.e.) Your website URL / Whatsapp Number Link that takes them directly to have the conversation or convert them to hot leads. Whether that be your website, blog, Facebook Page, Facebook Group and so on.
Google today On Wednesday Sep 28th 2016,announced the free Data Studio available globally the reporting tool allows Online marketers to show the visualise data to their clients.
Google Data Studio is available today in beta globally. Now every Google Analytics expert or consultant or Online Marketer can use this Google tool to create awesome dynamic reports. Now every one can connect their interactive dashboards to large data sources and share them with clients or other users, in Google Drive. The data sources whch are available in Data Studio are as follows:
Now every marketer can create dynamic reports using Google Data studio: people with whom you share your reporting (Manager, Client, Director, colleague,) can access reports by date, as you can with Google Analytics / drive for example.
However google said in a blog post that New report templates will also be available in Google Data Studio starting next month. The templates will make it that much easier to start building and sharing reports that incorporate a variety of data sources, including Google Analytics, AdWords, Google Sheets and more.
Trying to know your Web visitors can be a bit, well, confusing. Each and every specific visitor brings his own set of data that has to be collected, measured, analyzed and reported. If you don’t know what you’re looking at, it can feel a bit like being handed a Rubik’s Cube.
These free and paid tools allow you to track what keywords are sending you traffic, what keywords are profitable, and what keywords lose money. As soon as you start tracking results your campaigns get more efficient because you start focusing on the results.
Tracking where you already rank does not alert you to potential areas of opportunity that you have not yet focused on, but if you track conversions you know what those keywords are worth, and it is easier to rank for keywords related to words you already rank well for than it is to rank for a whole new basket of keywords.
While analytics are a must for any Internet marketer, it can be a bit daunting to know exactly which tool to use in order to track your results.
Here are some of the top 10 tools that you can use to gain more understanding about your website traffic.
Is a very useful free tool for tracking site statistics. You get to see what keywords are bringing the most visitors to your pages and what aspects of your designs are turning them off. I use it to see which attorneys at our firm have the richest SEO, what practice groups are found during searches, what blog content is being read and what is being ignored. GA gives us a wonderful breakdown of what content on our site is being read, what is not, how long users are engaged with the content, and how users are finding and accessing our content.
Google Analytics Pros
It effectively identifies what pages on your site are generating your web traffic.
It does a good job of telling you how these users arrived on your site (i.e. search, direct, social media, etc.).
It exports data really well, so you can support and defend your communications and marketing strategies.
Google Analytics Cons
I was bummed that they moved some of the functions (keyword data, etc.) over to Google Webmaster tools. (On the bright side, this has prompted me to become more familiar with Google Search Console.)
A lot of functions are right there. But it’s hard to tell which functions are most important or what they offer.
Perhaps this is related to number 2, but the UX is fairly intimidating. All of these tools and subsets of tools are right in front of you, and it’s difficult to understand what ones are the most important. A simpler, streamlined format might be a better approach.
There are no special resources needed to use Clicky – it works well for all the sites, providing up to date metrics on visitors and actions. It started out as analytics particularly suited to bloggers and it’s still very strong there, but I believe it can work in a wide range of scenarios as well.
It’s hard to find a negative feature about Clicky, but if I must pick one, it would be the fact that some reports are only available for limited periods, which means you can’t get a one year overview of all aspects of your site. That’s just nitpicking, though, as what Clicky offers is more than enough for most people.
If you have a mobile or web application you MUST use this software to see how your users are using your product. I don’t have any experience with e-commerce sites, but I can imagine it must be awesome to see how much revenue a newsletter generates, and how your different segments are performing. Kissmetrics is used by marketing, sales and product development. When we first started using it, we got a lot of insights into how our users were using our product.
Crazy Egg is great if you have static content and want to be able to easily set up heatmaps and scrollmaps to see how people interact with your webpages across different devices types. Straightforward and reliable.
In circumstances when you want fast turnarounds, Crazy Egg isn’t the right tool as the visualisations often take the better part of a day to generate. It also doesn’t perform well if your site has dynamic content – either AJAX-driven or dynamically expanding.
This software can be installed manually or via a third party installer. Those less happy with coding may prefer to check availability of Piwik via the web host before choosing it as a preferred option. That aside, the important issue when choosing any analytics package is whether it tracks the range of data that you need. Piwik is very rich in this respect.
Adobe Analytics is well-suited for quick analysis of our website/mobile app especially at a summarized level. Where we start using other tools is when we have to get really granular, such as at a single customer level, though this is partly a product of how our pages are tagged.
Mixpanel provides a great way to track web site visitors and allows you to segment users based on where they came from and the actions they took on your site. It would be great to be able to visualize more than three months of your data.
Webtrends Analytics is great at showing increasing or decreasing usage month over month and showing what pages of the web site are getting the most usage. However, for Webtrends on Premises, memory usage is a big problem and there doesn’t seem to be an upgrade path for Webtrends on Premises.
ClickTale provides additional heat map capabilities to Crazy Egg heat maps such as scroll reach, mouse movements, clicks and a summary report. The ability to watch visitor recordings for certain visitor segments is also invaluable. The tool also makes it very easy to build and segment conversion funnels. Education is required to get the full value.
GoSquared provides great real-time statistics and trends and allows us to see current trends and product engagement. The interface is easy to use and understand. It would be great to be able to get historical data. .
GoSquared is used by our representatives to easily connect and track our customer for our energy trading portal. It allows us to see our customers interest and therefore allows us to provide better and faster service to them. Our system needs to be fast and responsive, so does our analytic system, and GoSquared delivers this by providing real time information.
It would be better if it would have some kind of history, so we can dig further information.
This are the genuine reviews from the web analytics industry experts who have hands on experience with on the above mentioned tools!
Source and Pros & Cons : Internet – trustradius.com
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