India’s internet population has crossed startling 380 million mark, meaning huge opportunities for companies to attract audience via digital marketing. Thus companies are hiring more and more digital marketing professionals, however there is a dearth of skilled professionals, hence if you are skilled-up chances of you making an awesome career are higher.Undoubtedly, this is the best time to be part of Digital Marketing industry. The kind of opportunities IT industry offered in early 2000 is what the Digital Marketing industry offers today. Depending upon the educational background, professional experience and skills, a Digital Marketer can expect anywhere between Rs 1.5 Lacs to 30 Lacs per annum.
Digital marketing as a career is good option today, but you need to be very aggressive towards your skills, Digital marketing needs strong basis of knowledge and confidence.
But before you start you need to understand the field’s requirements, the drawbacks, the environment, and possible paths to take.
In Digital marketing you should be aware of SEO, PPC, Analytics, Google Web Masters, Bing Web Masters, Blog content, what are the best strategies how to implement the strategies, recent algorithm updates.
Digital marketing has many sub branches if you don’t want to pursue whole then you can choose one and practising over that particular branches.
Branches of digital marketing which you can choose as a career:
- PPC (pay per click)
- e-mail marketing Automation)
- Display advertising
- SEO (search engine optimization)
- SEM(search engine marketing)
- social media marketing
- Mobile Apps marketing
- App Store Optimization
- Web/Digital Analytics
- Social Media Analytics/Listening
- SMS – Marketing
Most Important you should find that either you interested in technical career or not. can you spend lot of time over the internet. do you have the patience to get results then this career option is open for you. Internet marketing demands time in every response or growth as it is slowly progressive. so a person has to keep patience in this career.
Digital marketing is also a part of traditional marketing activity, but in new technological form by using different cyber spaces like smart phones, computers, tvs etc.
Well refer to the below article by ET:
Digital marketing as a career is good option today but you need to be very aggressive towards your skills, Digital marketing needs strong basis of knowledge and confidence. All the Best!