Google (finally) launches cross-device retargeting

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Google Ad-word’s The big change is here, Google has enabled cross-device re-marketing for google signed-in users.

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Image Source : Marketing Land

Soon advertisers will be able to reach users across devices with Google re-marketing campaigns.

Mobile phones have created new ways for consumers to engage with brands, often blurring the physical and digital worlds. People research products online and go into a store to buy. They see a brand on TV and then go online to learn more. Or they watch mobile videos on their commutes that inspire them to book a trip when they’re back home on their laptops.

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However your audience engages, only Google has the scale and the tools to help you reach people in the moments that truly matter and measure impact across devices and channels.

 

Source News : Marketing Land Please visit Marketing Land  & Google Adwords Blog for the full article.