Everything you need to know from the Google I/O Event keynotes

Google I/O kicked off on
Thursday and we were shown a number of interesting product announcements.Google is
so predictable, in fact I was talking to one of my friends who is a “FanDroid”
(that’s what we call “Fans of Android” just to be clear) that I would name
almost every item that will be announced in the event and I was spot on (just
missed one though – Google Cardboard, VR)
1. Android M
 
Android M looks a lot like its predecessor Lollipop. It’s more like a refined
version of Android, with power optimization, new services, and changes to how
your apps interact, you’ll be getting it later this year. Here are a few
pointers
App permissions get less intimidating – Apple
has done this years ago, this is a rip-off.
Chrome
in all your apps
– This is definitely something I liked.
Better
battery life and USB-C
– In an effort to save battery life, Google introduced a
new feature called Doze. Android M uses motion detection to go into deeper
sleep if inactive for longer periods of time. While dozing, devices can still
respond to high-priority messages and use alarms. USB Type-C will also be
supported on Android.
 Better battery life and USB-C

Google Now on Tap – One of the best announcement yesterday –
Google Now is getting smarter, and it’s going to be incorporated throughout the
phone, through a program called
Now on Tap. With Now on Tap, you can hold the home button and bring up Now
cards with relevant information, whether you’re in an app, email, or web
browser. For example, if someone emails you about going to a movie, summoning
Now displays information about whatever was mentioned, with links to YouTube
trailers, ratings, and other info.
A new
Google Photos app with free online storage – I don’t see how is this different
from G+ or from “Apple Photos”, anyways, Google already has a photo tool for
your Android phone, but Google Photos is a revamped app that
will back up an unlimited number of photos and videos for free (photos up to
16MP, video up to 1080p), organize them as a timeline.
Google Photos app

Offline Maps and Chrome for developing countries – Google announced a bunch of updates
designed to make its products work better in parts of the world with poor
connectivity. A new streamlined search results page will load faster with a
spotty connection and optimize pages to load fewer images.
 Offline Maps and Chrome

Android Wear – Google added
some powerful new apps to its Android Wear
smartwatch OS, including an easy option for calling Uber cars. It also
reiterated some of the ways it’s smoothed out the platform.
 
 
IOT – Google has announced Project Brillo, it’s an
operating system build on the lower layers of android.Weave, Weave is a
communications system that will let smart devices talk to each other.
Android Pay : Now that Apple has gotten serious about mobile payments with Apple Pay, we anticipate Google Wallet getting some love during IO 2015.  The world is still wary of mobile payments, especially in the wake of massive credit card hacks, so it’s yet to be proven if Apple Pay (or any service) is the silver bullet to the anti-credit card conundrum. Despite that – or maybe because of it – we want Google to swing for the fences with a revamped Google Wallet.
 Virtual Reality – Google’s
big jump into virtual reality  Yes, VR gets its own
section now. Google put some decent effort into promoting VR during the event
and it’s definitely decent.   
 

There were a few more things that were announced!

What is mobile app marketing and How to do mobile app marketing?

A simple steps to do Mobile App Marketing!
What is mobile app marketing? and How to do mobile app marketing?
Developing  an app is difficult, but marketing of an app is even more  difficult.  It requires a multi-faceted approach that needs to be  coordinated and  consistently evaluated. Publishing an app and expecting  it to become a  hit without a well-defined marketing strategy is a poor  decision.Your  app monetization has to be so effective that it should  attract the  target audience. Contrary to popular belief, the core of the success for the app lies in marketing rather than the design or development of the app. A very simple (but well made) app that is cheap to make, but well marketed, could provide better return on investment than a more extensive (and expensive) app that has just been added to the Market. The process of marketing your app is far more difficult than making it. There are some methods through which we can opt for the best mobile app marketing.
Monetization:  app monetization has to be so efficient that it should stand out from other apps and attract the target audience.
ASO: ASO is now a days one of the most effective strategies which is similar to SEO in websites, which is basically used for the promotions.
  •       a) Keywords
    b) App-store content
    c) Screen Shots & Videos
    d) No of positive ratings
    e) Coverage’s from other websites
      Social media: social media is one of the best platforms to earn most consumers by getting paid advertisements on social forums like Facebook, Twitter etc for making your app viral among’st all. Promote via Facebook, Google+ and all your friend circle than try Facebook groups, emails, forum and comment posting.
Reviews: reviewing your app by submitting your reviews on leading app websites, this can help to
target regions so that it can reach the target audience.I hope that this piece of information will be productive enough in finding the best app marketing for your app.
     Build Your Personal Online Presence : Your Online presence is what represents you and your
company. It doesn’t matter if your business is within the financial or gaming sector, branding is online presence/ Branding is important
     Improve Engagement With Push Notifications : Sending push notification daily on special occasions to app users is one of the trick to keep people engaged on your app.
     I hope that this piece of information will be productive enough in finding the best app marketing for your app.

Google is going to add buy buttons to search results on mobile coming this july

Google’s getting ready to face Amazon and eBay, according to The
Wall Street Journal
, and will be adding buy buttons directly to its search results. You’ll see those
buttons accompanying sponsored results under a “Shop on Google”
heading — they won’t be used for non-sponsored links returned by the algorithm
— when you search for products on mobile devices. Upon clicking one, a
separate product page will load where you can pick sizes, colors and ultimately
complete your purchase. Any product you buy will still come straight from
retailers, the WSJ says, so it doesn’t sound like Google’s stocking up
warehouses with goods like Amazon does.
Products will still be sold by retailers, with
Google simply providing easy access, according to The Wall Street Journal:
However, some major retailers are apparently worried that
they’ll get stuck with back-end order fulfillment with no real customer
interaction. Since Google wants to remain in good terms with them (they are
some of its largest advertisers, after all), it will give shoppers the choice
subscribe to their marketing programs. That typically means mailing lists and
the like, so the company’s giving them access to customers’ info, most likely
names and addresses.
Buy buttons will apparently
not be making to desktop search results, at least not yet. Additionally, they
will reportedly remain not show up next to standard search results.
Google
is also reportedly willing to allow customers to opt-in to the same
retailer-provided marketing programs that they would be eligible for when using
retailer websites. This would give merchants access to the same customer
information, such as addresses and phone numbers, that they would have if the
shopper was visiting the retailer’s own site.
As for why the feature will only be available on mobile,
well, Google has a plethora of reasons. The biggest one is most likely the fact
that more people now perform searches on their phones than on computers.
According to the WSJ, you might spot a buy button or two as soon as
the coming weeks. We don’t have a list of official partners yet, since Google
hasn’t officially announced anything, but Macy’s might be one of the first retailers available.