In this ever-expanding brand marketing ecosystem, the challenge for advertisers too. With a series of challenging social media posts, Here is one such post which gathered much attention on social media.
A ‘user-generated meme’ on Facebook created a social media wave and brands rode the tide.
What’s the 10-year challenge all about? As Facebook defines it in a twitter post, ” the 10-year challenge is a user-generated meme that started on its own without our involvement. Its evidence of the fun people have on Facebook, and that’s it.”
The 10 year challenge is a user-generated meme that started on its own, without our involvement. It’s evidence of the fun people have on Facebook, and that’s it.
— Facebook (@facebook) January 16, 2019
The Facebook response came following a proposition that it might be an attempt to “train a facial recognition algorithm on aging.
What’s amazing about such waves is, they create opportunities for quick digital marketing tricks. Here’s how the brands rode the tide on social media.
— Fevicol (@StuckByFevicol) January 16, 2019
Fevikwik: Take on it
Just like what we do, our price remains ‘fixed’! pic.twitter.com/aJwCPX8nZK
— Fevikwik (@Fevikwik_tweets) January 16, 2019
— Swiggy (@swiggy_in) January 16, 2019
10 minute challenge, anyone? pic.twitter.com/Dfgx7QDetc
— Zomato (@Zomato) January 16, 2019
— Parle-G (@officialparleg) January 18, 2019
— Google India (@GoogleIndia) January 17, 2019
— Airtel Seychelles (@airtelsesel) January 17, 2019
Know your channels, your audience, and your market inside & out and make online experiment decisions based on those experiment learnings. Doing so will help to focus on the things that matter most which would be best in becoming viral!
Over to you!
Thanks for reading! Did you complete your challenge for your brand or yourself on social media? I’d love to hear from you below!