Digital Marketing- Fundamentals and Strategy for Fresher’s

Bharath BhushanDigital Marketing BLog

Digital Marketing is the new buzz in town and nothing like a lot of fad, it is here to stay for long.Crafting the right tactic for your online business takes a seer approach to understand the real business value in this digital era and how to craft experiences that clients want.  The key question consequently, how are digital marketers are planning to integrate Marketing into a marketing driven approach came much later after digitisation and digitisation has already made their presence felt in various functional areas of business management.

Advanced Digital Marketing Training by Bharath Bhushan :

The world is changing into digital world, rational approach for using Online Marketing to grow your online business channels.

Learn how to endorse your online marketing skills effectively in digital marketing and develop a targeted online marketing strategy that will engage with your potential online customers through digital marketing. I would love to take you through the today’s digital marketing platforms and techniques in simple, easy-to-understand terms, representing to you how to build a successful online marketing plan  for all digital platforms channels for example: search, text, video, email, social, and display. Bharath will show you how to evaluate your business website and identify conversion goals, measure and interpret website analytics in Google/Web trends, to get the most out of SEO and SEM. Then see how to bond with communities on the leading social networks, know some awesome social media tools to practice for developing and distributing social media marketing, and find out what makes an email marketing/Automation campaign successful for generating leads. as well as recommendations for expanding your digital marketing skill sets.

Topics in Digital Marketing include:

  • Digital Advertising: Paid, Earned & Owned
  • Mobile Marketing
  • Digital Measurement & Proving ROI
  • Setting Your Digital Marketing Strategy
  • Content Strategy
  • Social Media Strategy
  • Web Strategy
  • Marketing with Facebook, Twitter, LinkedIn, and Pinterest
  • Setting up a blog
  • Understanding SEO tools/techniques
  • Leveraging local SEO
  • Looking at affiliate marketing
  • Setting up for Google Adsense – Earn Money from Google.
  • Want to master Digital Marketing ? Then get in touch with Bharath Bhushan Digital Marketing Consultant.

 

Benefits and importance of digital marketing

Bharath BhushanDigital Marketing BLog

Digital/Online marketing is rapidly increasing and seeing a huge transformation, becoming very important for a business to make their online presence of company/brand. What’s important for Business and digital marketers in coming years? Well I have I anticipated some Benefits and importance of digital marketing.

Digital Optimizer: Consumers search for information online through different methods, the most important is being search engine results. This will lead to a new kind of optimization. Online Business targeting Search engine optimization (SEO) and Search Engine Marketing (SEM) optimization are becoming highly popular strategy for getting their website first on online, and to be seen by number of people usually unknown visitors. The rise of digital optimization is going to lead a new kind of web marketing optimization.

Digital Analytics will play a big game: Marketers already started using several analytics tools like Google Analytics/ Kiss metrics/ Site Catalyst, in order to see how consumers interact with their company’s services. The importance of Digital analytics will rise in coming years. Expenses on digital analytics are set to rise by 60%, according to market research, considering how important market data will become in any marketing enterprise and purchase tactics. Companies are all set to utilize the vast information pool created online by consumers.

Internet Marketing Noise Then Ever: Increasing interest by people on internet, online marketing will be making more noise – This is happen with the help of quality of content which will add great online marketing noise. The marketers should be focusing more on providing interesting and engage able content online to users.

Video marketing will go wild: Due to the amplifying in video marketing, marketers are focused to find a source that will help their communication to stand out from the crowd and that could be video storytelling. Perfect for engaging and promotion engaged consumer community, video marketing will be engaged to correspond the brand’s philosophy and values.

More Budget will be Allocated in Online Ad Operations: The online is a place, where people spend their free time or when they are search for some information, giving business marketing geeks a wealth of good opportunities for targeting, and segmenting, tracking options which are not available in traditional offline marketing. Therefore, online ad operations budget will be increased during coming years and this will allow digital marketers to target exact user groups on web through double click marketing campaigns.

Going Mobile friendly website All The Way: The importance of mobile is growing  each and every year for every  business Digital marketing takes its place as well.

Google announced that mobile traffic will take over desktop traffic it was also the year they released the “Mobilegeddon” algorithm update to phase out sites not optimized for mobile. It’s clear what side of the fence Google’s on; they’re banking on desktop traffic fading away, meaning the smart money rests on mobile-focused online marketing. Every part of your digital marketing campaign should reflect mobile consideration.

App indexing will take explosion for app marketing: With more difficult rankings and indexing for mobile apps, more business owners have recognized the advantages of app. A mobile-optimized site works better and the apps have ranked too. Apps will do everything that website can, except in more perceptive, suitable, reachable ways. We’re still few years away when apps going to completely replacing websites as a source of information medium.

 

Everything you need to know from the Google I/O Event keynotes

Bharath BhushanUncategorized,
Google I/O kicked off on
Thursday and we were shown a number of interesting product announcements.Google is
so predictable, in fact I was talking to one of my friends who is a “FanDroid”
(that’s what we call “Fans of Android” just to be clear) that I would name
almost every item that will be announced in the event and I was spot on (just
missed one though – Google Cardboard, VR)
1. Android M
 
Android M looks a lot like its predecessor Lollipop. It’s more like a refined
version of Android, with power optimization, new services, and changes to how
your apps interact, you’ll be getting it later this year. Here are a few
pointers
App permissions get less intimidating – Apple
has done this years ago, this is a rip-off.
Chrome
in all your apps – This is definitely something I liked.
Better
battery life and USB-C – In an effort to save battery life, Google introduced a
new feature called Doze. Android M uses motion detection to go into deeper
sleep if inactive for longer periods of time. While dozing, devices can still
respond to high-priority messages and use alarms. USB Type-C will also be
supported on Android.
 Better battery life and USB-C

Google Now on Tap – One of the best announcement yesterday –
Google Now is getting smarter, and it’s going to be incorporated throughout the
phone, through a program called
Now on Tap. With Now on Tap, you can hold the home button and bring up Now
cards with relevant information, whether you’re in an app, email, or web
browser. For example, if someone emails you about going to a movie, summoning
Now displays information about whatever was mentioned, with links to YouTube
trailers, ratings, and other info.
A new
Google Photos app with free online storage – I don’t see how is this different
from G+ or from “Apple Photos”, anyways, Google already has a photo tool for
your Android phone, but Google Photos is a revamped app that
will back up an unlimited number of photos and videos for free (photos up to
16MP, video up to 1080p), organize them as a timeline.
Google Photos app

Offline Maps and Chrome for developing countries – Google announced a bunch of updates
designed to make its products work better in parts of the world with poor
connectivity. A new streamlined search results page will load faster with a
spotty connection and optimize pages to load fewer images.
 Offline Maps and Chrome

Android Wear – Google added
some powerful new apps to its Android Wear
smartwatch OS, including an easy option for calling Uber cars. It also
reiterated some of the ways it’s smoothed out the platform.
 
 
IOT – Google has announced Project Brillo, it’s an
operating system build on the lower layers of android.Weave, Weave is a
communications system that will let smart devices talk to each other.
Android Pay : Now that Apple has gotten serious about mobile payments with Apple Pay, we anticipate Google Wallet getting some love during IO 2015.  The world is still wary of mobile payments, especially in the wake of massive credit card hacks, so it’s yet to be proven if Apple Pay (or any service) is the silver bullet to the anti-credit card conundrum. Despite that – or maybe because of it – we want Google to swing for the fences with a revamped Google Wallet.
 Virtual Reality – Google’s
big jump into virtual reality  Yes, VR gets its own
section now. Google put some decent effort into promoting VR during the event
and it’s definitely decent.   
 

There were a few more things that were announced!

What is mobile app marketing and How to do mobile app marketing?

Bharath BhushanDigital Marketing BLog, Uncategorized
A simple steps to do Mobile App Marketing!
What is mobile app marketing? and How to do mobile app marketing?
Developing  an app is difficult, but marketing of an app is even more  difficult.  It requires a multi-faceted approach that needs to be  coordinated and  consistently evaluated. Publishing an app and expecting  it to become a  hit without a well-defined marketing strategy is a poor  decision.Your  app monetization has to be so effective that it should  attract the  target audience. Contrary to popular belief, the core of the success for the app lies in marketing rather than the design or development of the app. A very simple (but well made) app that is cheap to make, but well marketed, could provide better return on investment than a more extensive (and expensive) app that has just been added to the Market. The process of marketing your app is far more difficult than making it. There are some methods through which we can opt for the best mobile app marketing.
Monetization:  app monetization has to be so efficient that it should stand out from other apps and attract the target audience.
ASO: ASO is now a days one of the most effective strategies which is similar to SEO in websites, which is basically used for the promotions.
  •       a) Keywords
    b) App-store content
    c) Screen Shots & Videos
    d) No of positive ratings
    e) Coverage’s from other websites
      Social media: social media is one of the best platforms to earn most consumers by getting paid advertisements on social forums like Facebook, Twitter etc for making your app viral among’st all. Promote via Facebook, Google+ and all your friend circle than try Facebook groups, emails, forum and comment posting.
Reviews: reviewing your app by submitting your reviews on leading app websites, this can help to
target regions so that it can reach the target audience.I hope that this piece of information will be productive enough in finding the best app marketing for your app.
     Build Your Personal Online Presence : Your Online presence is what represents you and your
company. It doesn’t matter if your business is within the financial or gaming sector, branding is online presence/ Branding is important
     Improve Engagement With Push Notifications : Sending push notification daily on special occasions to app users is one of the trick to keep people engaged on your app.
     I hope that this piece of information will be productive enough in finding the best app marketing for your app.

Google is going to add buy buttons to search results on mobile coming this july

Bharath BhushanUncategorized,
Google’s getting ready to face Amazon and eBay, according to The
Wall Street Journal, and will be adding buy buttons directly to its search results. You’ll see those
buttons accompanying sponsored results under a “Shop on Google”
heading — they won’t be used for non-sponsored links returned by the algorithm
— when you search for products on mobile devices. Upon clicking one, a
separate product page will load where you can pick sizes, colors and ultimately
complete your purchase. Any product you buy will still come straight from
retailers, the WSJ says, so it doesn’t sound like Google’s stocking up
warehouses with goods like Amazon does.
Products will still be sold by retailers, with
Google simply providing easy access, according to The Wall Street Journal:
However, some major retailers are apparently worried that
they’ll get stuck with back-end order fulfillment with no real customer
interaction. Since Google wants to remain in good terms with them (they are
some of its largest advertisers, after all), it will give shoppers the choice
subscribe to their marketing programs. That typically means mailing lists and
the like, so the company’s giving them access to customers’ info, most likely
names and addresses.
Buy buttons will apparently
not be making to desktop search results, at least not yet. Additionally, they
will reportedly remain not show up next to standard search results.
Google
is also reportedly willing to allow customers to opt-in to the same
retailer-provided marketing programs that they would be eligible for when using
retailer websites. This would give merchants access to the same customer
information, such as addresses and phone numbers, that they would have if the
shopper was visiting the retailer’s own site.
As for why the feature will only be available on mobile,
well, Google has a plethora of reasons. The biggest one is most likely the fact
that more people now perform searches on their phones than on computers.
According to the WSJ, you might spot a buy button or two as soon as
the coming weeks. We don’t have a list of official partners yet, since Google
hasn’t officially announced anything, but Macy’s might be one of the first retailers available.