Facebook News Feed Changing Punishes Pages!
1) Have AT LEAST 1.5 HOUR GAP in between each post, this way each post can fully reach its audiance. When a post reaches less audience than the page’s average, then that is a red flag. Make sure each post is fully reached by having a longer GAP in between each post.
2) Don’t flood the news feed with UNORIGINAL content. Make sure the content you post is unique, meaning suitable for your audience. It is better to post 1-4 GOOD posts rather than post 10, just to get likes. According to the new algorithm, the 4 good posts will get your post more REACH and LIKES rather than the 10 unintended posts.
3) Posts some TEXT posts also. Ask your audience a suitable question. Generally speaking. TEXT posts get more reach, because Facebook knows, most of the text posts are not copied from other pages.
4) Try not to get too many reports, to prevent people from reporting, make sure you have a full description of what your page posts and has to offer.
The new change to News Feed will re-up older stories to the top of any users’ news feed as long as those stories have gotten a lot of engagement from the users’ friends. The intent is to surface stories that are probably interesting to you even if you missed them the first time around. Facebook said the new system wil reward interesting advertisers with more likes:
In a recent test with a small number of users, this change resulted in a 5% increase in the number of likes, comments and shares on the organic stories people saw from friends and an 8% increase in likes, comments and shares on the organic stories they saw from Pages.
I think that this puts some pressure on content marketers because they now have to come up with some really engaging content in order to be on someone’s newsfeed. Beforehadn, I assume that all marketers came up with good times to reach the audience they wanted by posting at certain times, but it seems like that is being thrown out the window. I myself think it is a change that doesn’t have to be made, but there is nothing that we can do about it.
But for every winner, there must be a loser.Every time a “hot” story is re-surfaced in your news feed, a colder one will be pushed lower down in your feed. Posts from boring brands (and friends) will likely get seen less.So Facebook has essentially made the incentives for advertisers more extreme than they were before:
Be more interesting.
Or pay us. !
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