Top skills you need for success in digital marketing

Top  skills you need  for success in digital marketing

Communication Skills: Digital Marketing is the team which has to communicate with its clients’ prospects, & target audience through online advertising (i.e.) text, image or video ads. The quality of this communication skills  will indeed determine the outcome of any digital marketing campaign.

Being able to work in a team, knowing how to manage team & time  under pressure and communication skills are all essential in an environment where individuals have to rely on team effort.

Digital marketing is about working with other team members and the ability to get on with others while under pressure is crucial.

Search engine optimization:

Search Engine Optimization (SEO) isn’t just about getting your website found online anymore. As Google’s search algorithm matures, businesses are becoming more aware of the importance of implementing whitehat solutions like content marketing and guest blogging. SEO is certainly not dead – in fact, it is growing, changing and evolving at a rapid rate.

  1. The need to understand how to conduct keyword research
  2. Optimizing your content, website and blog for organic earned search.
  3. On-site optimization, technical SEO and off-site optimization
  4. Content marketing.
  5. Organic SEO knowledge in combination with Pay-Per-Click (PPC)

What the Experts Say about SEO:

“SEO is still as popular as ever and there is a big demand for those with both sets of skills (SEO and PPC).”

Search engine Marketing:

The demand for Google Adwords – Pay Per Click (PPC) consultants & executives are in demand as businesses begin to see the important role Google Adwords – PPC plays in bringing targeted traffic to their website and convert some leads into clients.

There are two parts in Google Adwords here.

  1. Optimizing your content, website, and blog for organic earned search for Good quality score in Google Adwords
  2. Paying for clicks, using Google’s AdWords. PPC

The Building earned authority to rank high on search engines takes time and it is no quick fix. PPC as a required skill for their organizations, and one of the most important and growing facets of SEM is pay-per-click (PPC). In order to demonstrate your abilities in this area, you need to show that you have the research and analytical skills required to create and execute a strong PPC plan that aligns with an overarching marketing strategy.

Develop Social Media skills with technology tools and platforms:

Social media marketing involves many moving parts. It is complex and you need to understand the various social networks and social media marketing tools that allow you to leverage your efforts.The Social Media marketer’s job in the past was often about managing the advertising agency. But now they need to understand Social tools. What do some of these tools & technologies look like?

Free tools

There are a vast arrange of free tools. Some of these include:– Hootsuite

– Tweetdeck

– Canva

– Buffer

– Facebook Insights

– Twitter analytics

– Google analytics Many of these offer premium versions that add other features & functions which a social media manager or executive has to be perfect.

E- Mail Marketing – Marketing Automation : Email marketing & marketing automation platformsThere are hundreds of platforms but here are a few.– MailChimp

– Aweber

– iContact

– Salesforce Marketing Cloud

– Silverpop

– Marketo

Content marketing :Content is the foundation for Digital Marketing. You need images, blog posts, infographics, free eBooks, and the list goes on.When done well, the benefits of content marketing include increased engagement, improved SEO,SEM,Email,Social Media.

Mobile marketing : The mobile explosion and the rise of smart phones has caught many marketers unprepared. Many brands have a website that is not mobile ready and have no apps to make it easy for customers to engage with you while out and about. This marketing skill needs to be learnt — fast!

Web Analytics: If you work in Digital marketing team or are looking to work in digital marketing you need a good understanding of web analytics. Tools like Google Analytics Google web Trends Google web master tools Having a solid a grasp on the fundamentals of analytics for Instance When a visitor who comes to your site, what pages they visit most, how many visitors become customers, where visitors tend to “drop off” and leave the site—can, quite simply, make you one of the most valuable people on the job.

Map User Paths:

  • visit your website without hitting a product page
  • hit a product page without adding an item to the shopping cart
  • have an item in their shopping cart but not check out
  • go to checkout but leave without buying the item
  • Unique user = an individual person visiting your site
  • Session = a single instance when a user was on your site
  • Bounce rate = percentage of users that visited only one page
  • Session duration = how long a user stayed on your website
  • Pages per session = number of pages a user hit during one session
  • Conversion = what you want a user to do on the site (e.g., complete a form)
  • Identify Key Performance Indicators
  • Set and Adjust Benchmarks

Quick learner: Digital Marketing is one of the most dynamic fields. How quickly you can adapt to the changes in the digital marketing will determine how well you can conceptualize and execute digital marketing campaigns & tools.

No matter what skill set you choose to nurture, there will always be companies looking to fill the gaps in their digital marketing strategies.

Find the following info-graphic By Digital Vidya – Digital Marketing Institute on career opportunities in digital marketing along with the recommended approach to acquire technical digital marketing skills useful. I would love to have your feedback on the insights shared in this creative as well.


Source of Information & research from:

Facebook News Feed Changing Punishes Pages!

BEST WAYS TO MANAGE PAGES (to work with the new facebook algorithm)!

1) Have AT LEAST 1.5 HOUR GAP in between each post, this way each post can fully reach its audiance. When a post reaches less audience than the page’s average, then that is a red flag. Make sure each post is fully reached by having a longer GAP in between each post.

2) Don’t flood the news feed with UNORIGINAL content. Make sure the content you post is unique, meaning suitable for your audience. It is better to post 1-4 GOOD posts rather than post 10, just to get likes. According to the new algorithm, the 4 good posts will get your post more REACH and LIKES rather than the 10 unintended posts.

3) Posts some TEXT posts also. Ask your audience a suitable question. Generally speaking. TEXT posts get more reach, because Facebook knows, most of the text posts are not copied from other pages.

4) Try not to get too many reports, to prevent people from reporting, make sure you have a full description of what your page posts and has to offer.

I would like to know WHY FACEBOOK decides what I see. 
Why don’t they just RESPECT us when we like a page that we actually mean that we LIKE A PAGE AND WANT TO SEE ITS STUFF
If I like a fashion page, I WANT TO SEE ALL OF THE FASHION MEMES THAT IT POSTS, the same goes with a motivational page. I WANT TO SEE THE QUOTE MEMES
FB is really really becoming almost more than I can bear when it comes the their censorship 
And just for the record…if I see a suggested post I REFUSE to look at or EVER buy from it…just because FB is shoving it in my face without a good reason.
I believe fan pages should focus in adding more creativity and engagement in their posts after the changes in news feed .
Simply liking a post does not mean that people like you or your business or page . What matters most in making users to like you is to understand their requirements and change to it accordingly.
Following things will help pages to improve in getting likes without paying much.
>Interesting posts – Users always loves to see posts which give them information, entertainment and excitement.
>Giving value to your users for which they are with you. This helps in strengthening the relationship between  user and brand.
>Good and clear image works most
>Catchy title is the most important part and plays the first and main role in letting users to like you.
I think its time for a Class action from all the business owners who paid for likes, fans and customers. First of all they limit what they deliver to your already paid for and organic users and paid likes and then not deliver to 100% of those which in itself is a violation but unethical and wrong to business owners who have spent thousands and 10s of thousands of dollars on marketing with FB. This is out of control, And if a business page paid for those likes then you better deliver the content to those fans who were paid to get. If not Its refund city and massive losses to FB. Makes me sick
                                                    Goodbye to facebook  Clutter
              The upcoming New News feed Design by facebook 
Bursting With Color
Vibrant new visuals bring your News Feed to life.
Everywhere You Go
See the same clean look wherever you use Facebook — on mobile, tablet and web.
Facebook shouldn’t be judging content quality. This action is a huge shift in Facebook’s M.O., is it not? First off, making a judgment on the quality of any type of content (apart from things that are illegal or indecent) is new. Second, the news feed algorithm is supposed to surface what people interact with. Now, they’re saying that all these people are wrong. It’s snobby, like representative democracy. “You people are too stupid to recognize quality, Instead of relying on their own news feed algorithm, Facebook will apply its own aesthetic, but with no explanation of the aesthetic. I find this a disturbing precedent, because whatever alternatives to Quotes or content  we develop may later be penalized as well. If Facebook says quotes or content  are crappy, what do they view as ideal content? Or should we just expect years of case by case elimination of certain kinds of content?
I think Facebook just stepped onto a slippery slope: judging content apart from illegal/indecent things, and it disturbs me that it’s not better defined.
If FB continues to push the children away from the playground, they will have very few people left to push ads at.
Facebook Behind the Redesign
In fact, only about 15% of followers will see any given post on a Facebook page. If advertisers want guaranteed exposure beyond that, they must either create super-interesting content that will naturally go viral or they must pay to promote posts. Or run ads.

The new change to News Feed will re-up older stories to the top of any users’ news feed as long as those stories have gotten a lot of engagement from the users’ friends. The intent is to surface stories that are probably interesting to you even if you missed them the first time around. Facebook said the new system wil reward interesting advertisers with more likes:
In a recent test with a small number of users, this change resulted in a 5% increase in the number of likes, comments and shares on the organic stories people saw from friends and an 8% increase in likes, comments and shares on the organic stories they saw from Pages.

I think that this puts some pressure on content marketers because they now have to come up with some really engaging content in order to be on someone’s newsfeed. Beforehadn, I assume that all marketers came up with good times to reach the audience they wanted by posting at certain times, but it seems like that is being thrown out the window. I myself think it is a change that doesn’t have to be made, but there is nothing that we can do about it.
But for every winner, there must be a loser.Every time a “hot” story is re-surfaced in your news feed, a colder one will be pushed lower down in your feed. Posts from boring brands (and friends) will likely get seen less.So Facebook has essentially made the incentives for advertisers more extreme than they were before:
Be more interesting.
Or pay us. !


Two Inspiring Entrepreneurs

Recently i meet 2 young web entrepreneurs CEO’s of &
at Google Developer Group (GDG) -Hyderabad GBG
GBG of Google Business Group Hyderabad
GBG Hyderabad Chapter launch is lead by Mr, Ramakrishna, Founder & CEO at and other GBG Managers Chandrakiran Mallarapu, Founder & CEO of Medstar, Hiteshwar Vadlamudi, Director – Pre Sales of Sparity, Murali Kakarla, Founder & CEO of Innobox and Srividya Gopa, an Independent Business Development Consultant. GBG launched on 18th October, 2013 at the Center for Organisational Development with a prime objective of taking Micro, Small and Medium Businesses online with freely and affordable online tools available on the internet. GBG is a community of business professionals sharing knowledge about Google web technologies for business success. GBG Hyderabad is represented by local business leaders to organise social gatherings, workshops, online hangouts, larger events and other activities where like-minded business professionals can connect, learn and get inspired on how Google products and web technologies can improve efficiency, productivity and impact overall success of their business.
First person Chandrakiran Mallarapu is the founder and CEO of startup a Serial Entrepreneur and a member of Hyderabad Angels.
Seriously the idea and the theme of his website amazed me so much …his struggle to promote his website in the starting year was very difficult but as the time passed he learned tricks to promote his website and today his website is currently a online medical store which is providing service to HYD people in supplying medicines to all chronic patients at deep discounts.
Second Person Sanjay Enishetty Co- founder of
Sanjay Enisheety website this one too amazed me so much that i got inspired so much ! when Sanjay Shared his struggle in setting up his
Offo .in and his investment on his business plans it was really Like “HATKey” Business plan in Madhapur surrounding’s .. Today supplys food delivery to nearly 40 IT profeesionals in Madhapur area daily . “If there is no struggle, there is no progress. Hope my website to will be a hit by Mid 2014 and will JOIN GBG with these Guys !
It was really an amazing Event over all !

The Ugly side of facebook Fake Profiles

The Recent News  i read in Deccan Chronicle news paper about the ugly side of the facebook on cyber sex “crimes”.According to my research on  fake facebook profiles  the people behind this UGLY act are young girls/boys every one has one facebook account as well as one fake account  but to my surprise some people have 30+ fake facebook profiles as well !  The one original facebook account is created & used to be in touch with family and friends and one fake facebook profile or profiles are  created  to meet new strangers on facebook to  make friends by being fake  in this process they are so addicted and spend their leisure Time on facebook with strangers the people who are making fake accounts have so much fun in swindle (someone) by  making it they are now addicted to Pron profiles as well were the sex chat or the sex  images are been shared or exchanged . The recent incident of a 17-year-old girl from a south Delhi Public School alleging that she was sexually assaulted by two MNC employees , whom she had befriended on a social networking website, is a reminder on how the internet can be a source of danger for young ‘netizens’. Nearly 50 per cent of cyber sex victims are victimized by their own family, friends or known people and thousands of them are stalked. Preteens, teens and adolescents are turning pathological chatters on social networking sites. Lakhs of people fall prey through Facebook, without even knowing the person they exchange messages with, and end up being Hurt or molested when they meet them. In this year I alone  received so many friend request from fake profiles in that i got nearly 16+ request from pron facebook profiles and 24+ from fake profile non of the profile was real account the person’s who have sent me request are few people whom i know who are responsible for  this fake profiles the  undigested part is that in that list there are few girls who have Joined  this PRON fake profiles just to judge me/or someone,  like me they make just to know what kind of person i’m  I wonder people who  make this fake profiles are doing just to play with people’s emotions and Life  which is totally inhuman act .The people behind this facebook fake profiles are 60% of girls who are making fake facebook profiles just to judge or know  about their boyfriends  behavior  & Loyalty towards their girl friend and their love, in these process act girls are  loosing  their character so much that they are not only become fake but more then fake as well  by being in fake profile a girl  meets with such strange people on facebook that she forgets that she is girl and flirts with guys who too are fake on facebook  who post some porn related news or videos Unfortunately some people are increasing there fake facebook profiles daily  with new names & new email id’s, Remember when u get a friend request from a stranger the request is not from stranger but the person who knows very well  they send u request just to judge your character & attitude on facebook !  I suggest people please Do not accept strangers and even requests from individuals who don’t have their own photos as profile image. and please check their profile before accepting their request.
 There are above 4,50,000 porn sites in the world of which 1,73,000 are Indian.The problem is not with porn websites but the real big problem is facebook fake profiles which  people are really interested in-creating them and playing with emotions and feelings,Life of teens & young people about age groups of 15 to 26 on facebook .Facebook is a great place for connecting with old friends and keeping in touch with family relatives as well , Please don’t misuse facebook !Today it may be you or some one who are expert in making fake profiles on fb but if the same things happens with your siblings it will definitely hurt you so much ! so please stop making fake facebook profiles !